Mapsey Consulting provides the leadership and strategic execution required to turn complex challenges into competitive advantages; whether you are navigating agency restructuring, launching a new AI capability, or scaling performance marketing operations. We are here to strengthen and elevate your marketing program.
Core Capabilities
Media Strategy & Investment: Advanced program optimization, supply path efficiency, CTV, social, SEM, programmatic and multi-channel media scaling.
Marketing & Business Growth: Comprehensive go-to-market strategies, messaging strategy, and performance marketing frameworks.
Analytics & Data Insights: Rigorous measurement, advanced attribution modeling, and data-driven decision architectures.
Media Product Development: Strategic guidance for building, scaling, and commercializing innovative media products.
About Us
Our Founder
An eighth-generation Oregonian whose roots trace back to the Oregon Trail, Maddy Apsey brings a unique blend of West Coast tenacity and Southern kindness to her work.
As a strategy executive who has spent over 15 years partnering with major finance, healthcare, insurance, retail, direct-to-consumer, technology, automotive, and manufacturing brands, she specializes in scaling marketing capabilities through advanced media strategy, performance buying, and robust analytics. Throughout her career, she has championed a human-centered approach to brand growth and media innovation, rooted in the belief that great strategy starts with understanding people.
Now happily settled in Atlanta's Edgewood neighborhood, Maddy channels that same vibrant energy into her life outside the office. Whether she is tending to her garden, cutting across the turf on the ultimate frisbee field, or getting lost in creative projects like painting and music, she approaches everything with curiosity and care.
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